Inkwave

O envio de email em massa continua sendo uma das estratégias mais eficazes para alcançar clientes em 2025, mas é preciso seguir boas práticas para garantir que suas mensagens cheguem à caixa de entrada e não sejam classificadas como spam. O primeiro passo é construir uma lista de contatos de forma ética e legal, utilizando formulários de inscrição com consentimento explícito (opt-in). Comprar listas de e-mails ou adicionar contatos sem autorização é uma prática arriscada que pode prejudicar sua reputação e levar ao bloqueio do seu domínio ou IP.

Outro ponto fundamental é cuidar da reputação do remetente, utilizando uma ferramenta profissional de disparo de e-mails que ofereça autenticação adequada (SPF, DKIM e DMARC), controle de taxa de envio e segmentação de contatos. Isso ajuda a evitar que os provedores de e-mail classifiquem suas mensagens como suspeitas. Além disso, é importante manter sua base de dados limpa, removendo e-mails inválidos ou inativos com frequência. Altas taxas de rejeição (bounces) são um sinal negativo para os servidores e podem colocar seu endereço em listas de blacklist.

Para aumentar a taxa de abertura no envio de email em massa, o assunto do e-mail deve ser curto, claro e relevante para o público. Evite palavras que soam como spam, como “grátis”, “oferta imperdível” ou “última chance”, principalmente em letras maiúsculas. Personalizar o assunto com o nome do destinatário ou segmentar o conteúdo com base no comportamento do usuário são estratégias que aumentam o engajamento. O pré-cabeçalho (preheader) também deve complementar o assunto, despertando interesse e incentivando a abertura do e-mail.

Por fim, ofereça conteúdo de valor, com layout responsivo e boa escaneabilidade, além de uma chamada para ação (CTA) clara e objetiva. Dê sempre a opção de descadastramento de forma visível e funcional. Analisar métricas como taxa de abertura, cliques, rejeições e descadastramentos é essencial para ajustar e otimizar suas campanhas. Com essas boas práticas, o envio de email em massa pode se tornar uma ferramenta poderosa para nutrir leads, fidelizar clientes e gerar resultados reais sem comprometer a reputação digital da sua marca.

Mais materiais semelhantes

https://about.me/smartchatbot
https://artistecard.com/Smartchatbot
https://telescope.ac/smartchatbot/criar-um-chatbot
https://blogfreely.net/inkwave/por-que-criar-um-chatbot-ajuda-empresas-a-melhorar-o-atendimento-ao-cliente-e

Чтобы массовая email рассылка приносила реальные результаты, необходимо не только регулярно отправлять письма, но и уделять внимание качеству контента и способам его подачи. Открываемость и кликабельность напрямую зависят от того, насколько сообщение интересно, актуально и удобно для восприятия. Ниже — основные рекомендации, которые помогут сделать каждую рассылку более успешной.

Начните с заголовка — это первое, что видит получатель. Заголовок должен быть кратким, цепляющим и вызывать любопытство. Избегайте шаблонных формулировок вроде «Новинки недели», лучше использовать конкретику и выгоду: «-30% на всё до пятницы» или «5 идей для отпуска — выбери свою». Также рекомендуется протестировать несколько вариантов через A/B-тесты. Убедитесь, что имя отправителя узнаваемо и вызывает доверие — анонимные адреса могут отпугнуть или попасть в спам.

Контент письма должен быть кратким, логично структурированным и визуально приятным. Даже если массовая email рассылка ориентирована на широкий круг получателей, старайтесь персонализировать сообщение: обращение по имени, рекомендации на основе интересов или истории покупок. Добавляйте чёткие призывы к действию (CTA) — кнопки или ссылки, побуждающие перейти на сайт, оформить заказ или прочитать подробнее. Один CTA на письмо — лучше, чем перегруженность множеством ссылок.

Не забывайте о времени отправки. Лучшие показатели открываемости показывают письма, отправленные в утренние или вечерние часы по будням. Также важно, чтобы письмо корректно отображалось на мобильных устройствах — большая часть пользователей открывает почту именно со смартфона. Регулярно анализируйте результаты рассылок: отслеживайте открываемость, клики и отписки. Эти данные подскажут, какие темы и форматы работают лучше. Помните: успешная массовая email рассылка — это сочетание точного анализа, интересного контента и уважения к аудитории.

Дополнительное чтение
Больше подобных материалов
Подробнее по этой теме
Вам также может понравиться

In 2025, standing out in the inbox requires more than catchy subject lines—marketers need to connect on a human level. That’s where video voicemails for email marketing come in. These short, personalized videos combine the warmth of a voice message with the visual impact of a video, allowing businesses to build trust, engage recipients, and deliver messages that feel genuinely one-on-one. Whether you’re following up with leads or welcoming new subscribers, video voicemails add a personal touch that text alone can't achieve.

Recording a video voicemail is simple with the right tools. Platforms like Loom, Vidyard, and Bonjoro make it easy to record webcam or screen-share videos directly from your browser. Keep the message short—30 to 60 seconds—and speak naturally as if you’re talking directly to the recipient. Address them by name, mention something specific to their interests or actions, and provide a clear next step. For example, a SaaS marketer might say, “Hey Alex, I saw you downloaded our demo. Just wanted to personally thank you and show you one quick tip to get started.”

To embed your video voicemail in an email, most platforms offer a thumbnail image with a play button that links to the video hosted on a landing page. While full video embedding isn’t supported across all email clients, this image-link method works seamlessly and still grabs attention. Make sure your thumbnail includes a friendly face and a short caption like “Click to hear my quick message!” This boosts click-through rates and encourages the recipient to engage with your content.

The real magic of video voicemails for email marketing lies in their ability to personalize at scale. By recording videos for specific segments or even individual recipients, marketers can humanize their brand and deepen customer relationships. These videos are especially effective in onboarding sequences, post-purchase thank-yous, and high-value lead follow-ups. As inboxes become increasingly automated, video voicemails offer a standout way to connect, convert, and show your audience that behind your brand is a real person who cares.

Explore More
Further Reading
Useful Links
External Sources

In a world where inboxes are flooded with promotions, email marketing by Shvoong stands out with its powerful use of storytelling and human-centric engagement tactics. Rather than focusing solely on sales or content distribution, Shvoong has built its email strategy around emotional connection and relevance. Every campaign is crafted to read like a short story—complete with a relatable character, a challenge, and a moment of insight or resolution. This narrative-driven format draws readers in and keeps them reading from start to finish.

One of Shvoong’s most notable strengths is its ability to transform information into experiences. Their emails often begin with personal anecdotes or fictional scenarios that echo the daily lives and struggles of their audience—students, professionals, and lifelong learners. For instance, instead of promoting a book summary with a simple “Read Now,” Shvoong might begin with: “Ever felt like you’re drowning in unread books? Meet Lara, who found clarity in 5-minute reads.” This approach immediately grabs attention and creates a human connection before presenting the solution.

Beyond storytelling, email marketing by Shvoong is designed for engagement. Their messages regularly include questions, polls, or calls to reply directly—turning emails into two-way conversations. CTAs are subtle but compelling, often inviting readers to share their opinions or download a free summary that fits the story’s theme. This tactic not only boosts response rates but also gives Shvoong valuable feedback and insight into audience interests. Every email feels like a curated dialogue rather than a broadcast.

In 2025, where authenticity and value are more important than ever, Shvoong’s email strategy is a blueprint for meaningful connection. By combining narrative techniques with interactive elements, they’ve elevated their campaigns from simple newsletters to personal experiences. For marketers looking to break through digital noise, email marketing by Shvoong proves that storytelling and engagement are more than buzzwords—they’re the future of lasting brand relationships.

Explore More
Further Reading
Useful Links

Effective email marketing in 2025 relies heavily on personalization—and that starts with smart segmentation. By dividing your audience based on behaviors, demographics, and purchase history, you can deliver tailored content that drives better engagement and conversions. In this guide, we’ll explore the top email list segmentation strategies to help marketers build high-performing campaigns that speak directly to each subscriber’s needs and interests.

Behavioral segmentation focuses on how users interact with your brand. This includes email opens, link clicks, website visits, or specific actions like downloading a guide or abandoning a cart. For instance, if a subscriber clicks on multiple product pages but hasn’t purchased, you can trigger a targeted campaign featuring related products or limited-time discounts. Behavioral data allows marketers to time messages perfectly and move users through the funnel more effectively.

Demographic segmentation helps you group your audience based on characteristics like age, gender, location, occupation, or income level. This strategy is particularly useful for product or service relevance. For example, a fashion retailer might send different style recommendations based on gender and seasonality, while a B2B company might segment based on job title or industry to personalize whitepapers or webinars. Including dynamic content blocks within emails ensures the right message reaches the right group—even within the same campaign.

Purchase-based segmentation goes a step further by analyzing past buying behavior. You can segment users by purchase frequency, product categories, average order value, or time since last purchase. For instance, loyal customers can receive VIP offers or early access, while first-time buyers get onboarding emails or product education. This not only improves retention but also encourages repeat purchases and upselling opportunities.

In 2025, success depends on using advanced email list segmentation strategies powered by real-time data and automation. Platforms like Klaviyo, HubSpot, and ActiveCampaign offer easy-to-use segmentation tools that integrate behavioral, demographic, and purchase data. The result? Emails that are more relevant, better timed, and far more likely to convert. With smart segmentation, marketers can go beyond the inbox—and build lasting relationships with every click.

Explore More
Useful Links
[url=https://www.producthunt.com/@emailmarketingexpert]Further Reading[/url]
External Sources

In the competitive world of online business, having the right tools can make all the difference. Marketers in 2025 rely on a variety of platforms to plan, execute, and measure their campaigns effectively. This guide explores the top digital marketing tools that are helping brands grow smarter and scale faster—especially when it comes to data-driven decisions and performance tracking.

For growth-focused marketing, tools like HubSpot, ActiveCampaign, and ClickFunnels lead the way. HubSpot offers a powerful all-in-one platform for inbound marketing, with CRM, email automation, and lead tracking built in. ActiveCampaign excels in personalized email campaigns and customer journey automation, making it a favorite among small and mid-sized businesses. ClickFunnels is ideal for building high-converting landing pages and sales funnels without needing technical skills—perfect for marketers focused on generating leads and sales quickly.

On the analytics side, platforms like Google Analytics 4 (GA4), Hotjar, and Mixpanel provide marketers with deep insights into user behavior and campaign performance. GA4 is essential for tracking web traffic, user journeys, and conversion goals, while also integrating with Google Ads and Search Console. Hotjar offers heatmaps and session recordings, helping marketers visually understand how users interact with their site. Mixpanel goes further by offering real-time product and event tracking, especially useful for SaaS and mobile app marketers.

The real power of these top digital marketing tools lies in their ability to work together. For example, combining GA4 insights with ActiveCampaign’s automation can help tailor messaging based on user activity. Or using ClickFunnels for lead generation and syncing data into HubSpot for nurturing campaigns. In 2025, successful marketers aren’t just choosing the flashiest tools—they’re building tech stacks that align with their strategy and audience. With the right mix of growth and analytics platforms, marketers can make smarter decisions, improve performance, and drive sustained business growth.

Use these links:

Explore More
Further Reading
Useful Links
External Sources

Email-маркетинг остаётся одним из самых мощных инструментов для привлечения и удержания клиентов. Если вы только начинаете свой путь, этот гайд по запуску email-розсилок поможет вам понять ключевые этапы — от выбора платформы до автоматизации. Первый шаг — выбрать сервис рассылки. Среди популярных платформ в 2025 году — Mailchimp, SendPulse, GetResponse и UniSender. Они предлагают интуитивно понятный интерфейс, готовые шаблоны, отчёты по эффективности и инструменты автоматизации, что делает их идеальными для новичков.

Следующий шаг — создание контента для вашей рассылки. Контент должен быть полезным, релевантным и вовлекающим. Определите цель: продать продукт, рассказать о новинке или вернуть неактивных подписчиков. Используйте простой, дружелюбный язык и добавьте чёткий призыв к действию (CTA), например: «Узнать больше», «Получить скидку» или «Записаться». Не забудьте про адаптивный дизайн — большинство пользователей читают письма с мобильных устройств. Картинки, заголовки и кнопки должны выглядеть хорошо на всех экранах.

После создания контента важно настроить автоматизацию. Даже базовая автоматизация экономит массу времени. Например, вы можете создать серию писем для новых подписчиков (welcome-серия), письма с напоминанием о забытом товаре в корзине или персонализированные предложения по интересам пользователя. Все современные платформы позволяют создавать такие цепочки с помощью визуального редактора, где вы задаёте условие (действие пользователя) и соответствующий отклик (отправка письма).

Наконец, не забывайте анализировать результаты. Отслеживайте показатели открытия писем, кликов по ссылкам и конверсий. Это поможет понять, какой контент работает лучше всего, и корректировать стратегию. Используйте A/B-тесты, чтобы протестировать заголовки и темы. Этот гайд по запуску email-розсилок даст вам прочную базу для старта: с правильными инструментами, продуманным контентом и автоматизацией вы сможете эффективно развивать свой бизнес через email-маркетинг.

Explore More
Further Reading
Useful Links
External Sources

In today’s fast-paced digital environment, businesses are constantly looking for ways to streamline operations while keeping customers engaged. One of the most impactful tools to achieve both is email automation. The email marketing automation benefits in 2025 go far beyond saving time—they completely transform how marketing teams operate. From lead nurturing to post-purchase follow-ups, automation allows businesses to send the right message to the right person at exactly the right time.

One of the biggest advantages is workflow efficiency. Instead of manually managing email lists or crafting individual follow-ups, marketers can create smart sequences triggered by user behavior. For example, when a new subscriber joins, they can automatically receive a welcome series, followed by content based on their interactions. This not only frees up valuable time but also ensures a consistent, scalable customer experience. Automation platforms like ActiveCampaign, HubSpot, and Mailchimp provide drag-and-drop builders that make it easy to design these journeys without technical expertise.

Another major benefit is improved customer engagement and personalization. Today’s consumers expect content that feels relevant and timely. With email automation, businesses can segment their audience based on demographics, past purchases, or browsing habits. This allows marketers to deliver hyper-targeted emails that drive higher open and click-through rates. For instance, an online store can send abandoned cart reminders or personalized product recommendations—automatically—leading to increased conversions and customer satisfaction.

Finally, email automation offers data-driven insights that help refine strategy over time. By tracking metrics like open rates, click rates, and conversions within automated sequences, businesses can see what’s working and optimize accordingly. This leads to more effective campaigns and better ROI. As companies continue to focus on customer experience in 2025, the email marketing automation benefits are clear: stronger engagement, smarter workflows, and the ability to scale marketing efforts without sacrificing personalization or quality.

Explore More
Useful Links
External Sources

In 2025, businesses are leaning toward all-in-one marketing solutions to streamline operations, reduce costs, and boost efficiency. The best all-in-one marketing platforms 2025 combine powerful automation, customer relationship management (CRM), and seamless integrations with essential tools. Among the top contenders this year are HubSpot, ActiveCampaign, Zoho Marketing Plus, and GoHighLevel. These platforms offer comprehensive features, but each shines in unique areas, making it important to choose based on your specific business needs.

HubSpot continues to lead with its robust CRM, user-friendly automation builder, and vast ecosystem of integrations. It’s ideal for scaling businesses thanks to its modular structure—users can start free and upgrade as they grow. HubSpot’s automation capabilities allow for multi-step workflows, lead scoring, and behavior-based triggers. Its integration with tools like Salesforce, Slack, and Zoom makes it a favorite for teams seeking a centralized marketing and sales solution. However, it can get pricey as you scale up.

ActiveCampaign stands out for its advanced automation at a more affordable price point. It’s especially popular among small to medium-sized businesses that need email marketing, CRM, and customer journey mapping in one place. The platform offers powerful conditional logic, SMS marketing, and even site tracking. While its interface may be a bit more complex than HubSpot’s, the depth of customization is unmatched. Integration with over 850 apps, including Shopify and WordPress, adds to its versatility.

For those seeking flexibility and budget-friendly pricing, Zoho Marketing Plus and GoHighLevel are strong alternatives. Zoho offers a suite of apps including email, social, and campaign analytics, all tied into its CRM. It's a great pick for businesses already using the Zoho ecosystem. Meanwhile, GoHighLevel is popular among agencies for its white-label capabilities, CRM pipelines, funnel builders, and appointment scheduling. It's a true all-in-one platform for service providers who manage multiple clients under one roof.

Ultimately, the best all-in-one marketing platforms 2025 empower teams with automation, CRM efficiency, and deep integrations. The right choice depends on your team size, budget, and feature priorities. By selecting a platform that fits your business model, you’ll save time, stay organized, and build stronger customer relationships throughout the year.

Explore More
Further Reading
Useful Links
External Sources

Success in the digital world isn’t just about having a website—it’s about strategy, resilience, and smart execution. If you're dreaming of launching or scaling an online business in 2025, now is the time to tap into modern strategies and proven tactics. The internet is more crowded than ever, but with the right mindset and approach, you can stand out and thrive. One of the most powerful tips for online business success is to build a brand, not just a product. Customers in 2025 crave authenticity, so share your story, connect with your audience, and create trust through transparency and value.

Another game-changing tip is to harness automation and AI to streamline your workflow. From email marketing and customer service to product recommendations and data analysis, modern tools can save time and boost results. Use platforms like ChatGPT for content creation, Zapier for task automation, and Shopify or WooCommerce for smooth e-commerce operations. Efficiency isn't just about working faster—it's about freeing yourself up to focus on high-impact growth activities like partnerships and product innovation.

Consistency in content is also key to visibility. In 2025, video content, short-form storytelling, and educational content are dominating social feeds and search results. Use platforms like YouTube Shorts, TikTok, or LinkedIn to share behind-the-scenes moments, client wins, and quick tips related to your niche. Posting valuable, consistent content boosts trust and positions you as an authority. One of the most powerful tips for online business growth is to engage directly—answer comments, reply to messages, and create content based on audience feedback.

Lastly, don’t forget the power of community. Whether you're building a customer base, email list, or niche group on Discord or Facebook, community equals loyalty. People buy from people they trust, and nothing builds trust faster than genuine engagement. Stay committed to learning, testing, and evolving. Success rarely happens overnight, but if you apply these insider secrets and powerful tips for online business, you’ll be setting yourself up not just for profit—but for lasting impact in 2025 and beyond.

Explore More
Further Reading
Useful Links
External Sources